About me.I’m a brand & communications strategist from the Netherlands. Having worked in the communications industry for over 12 years, I’ve noticed brands are often too focused on themselves. They’re stuck in their own little bubble. They don’t take the time to listen to others or are simply not interested (enough) in their surroundings.
I believe there’s extreme value in listening to people and having genuine interest in others. I use this to gain new perspectives and provide direction for impactful communications. Whether it’s for your corporate, consumer or employer brand. Because no matter the audience, we are all people in the end, right?
If I’m not working, I play volleyball, lose myself in (video) games or spend hours in my garden looking at bugs and flowers. Yes, really.
I’M BOB
MY EXPERIENCE
So far, my working journey has taken me to some amazing places, brilliant people and lot’s of fun.
-
Oval is a European creative agency that delivers brand experiences that stick. Created for people, by people. With a team of more than 120 experts OVAL works from offices in Amsterdam, Antwerp, Düsseldorf and Paris.
As Strategy Director for both Belgium and The Netherlands, I managed a team of 3 strategists and was responsible for all the strategic work within both markets. I worked on new business and building the agency’s proposition. In addition to my role as Strategy Director, I was also a member of the Dutch MT, Belgian MT and the European Leadership Team.
-
Edelman is a global marketing communications agency. With more than 65 offices and 6,000 employees, Edelman has profoundly shaped the way brands communicate and helped them evolve, promote and protect their brands and reputations.
As Strategist and Sr. Manager I managed teams, developed communications strategies, creative briefings, workshops and research frameworks. Besides my regular work at Edelman, I lead the Diversity, Equity & Inclusion practice.
-
Publicis Groupe is the second largest communications group in the world and a leader in marketing, communication, and digital business transformation. It provides strategic counsel and creative thinking with 80,000 employees across the world.
As Campaign & Communications Strategist I developed communications & campaign strategies, creative briefings and content proposals.
-
Marcommit, part of Only Creative Entrepreneurs, is a PR and content marketing agency in the Netherlands, specialized in tech communications.
As a Junior Communications Consultant I developed PR, content and thought leadership proposals for tech clients, working on both the content approach and asset development for clients such as Xerox, Visma Raet, Ilionx and Gemalto. I also wrote and distributed all types of online and offline content ranging from press releases, social media content and branded content.